Boosting your website’s traffic through SEO and digital marketing affiliates is a must if you want to gain traction. For marketers and e-commerce business owners, getting more website traffic means more leads which later on translates to more customers.
However, generating website traffic and leads is not necessarily easy. As a matter of fact, 61% of marketers worldwide stated that doing these is the most challenging of tasks in SEO and digital marketing. But don’t worry! Even though it is a big challenge, it does not mean that it is not possible.
There are a lot of ways to boost your website traffic. The most effective ones are listed below, so keep on reading.
SEO and Digital Marketing: How To Boost Your Website Traffic
Trying to boost your website traffic is no easy task. In the process of doing so, there are a lot of things to consider and think about. You have to form up a solid strategy that is built on numerous trials and errors.
Here are some strategies to potentially increase your website traffic by 20% in 6 months!
Have Content of High-Quality
Let’s get this straight. There is no way for you to boost your website traffic by 20% in 6 months without creating high-quality content. This is because the other strategies will not be accomplished without them.
But how can you create content of good quality?
Write Catchy Headlines
Writing headlines that demands users to pay attention to your post is important. In fact, headlines can determine whether or not a user will click the link to read your article. If you have a plain headline, no matter how good your content is, it will be left unread.
Focus on Topics Your Audience Would Enjoy
Trending topics and news will sure give your content the traffic boost it needs. However, it will not last for a very long time. This is because there are new trending topics each day and the content you made today will be tomorrow’s news in the near future.
Don’t get it the wrong way, writing content based on trending topics from time to time is okay. However, doing it often will leave your site with numerous content that no one will bother to see when that trending news dies down.
Instead, you should focus on topics that spark the interest of your audience. This way, no matter what the season is, your content will still gain traction. In addition, these evergreen topics could provide accumulated topics and links as time passes by. This is especially true if the content you made gets regular updates.
Invite Expert Guest Bloggers as Affiliates
Inviting guest bloggers not only introduce new perspectives and diversify your content but can also allow your site to gain backlinks.
Expert guest bloggers will most often than not know the drill when it comes to proper guest posting and could be perfect for affiliate marketing. However, you still have to make sure that their content is 100% original and does not contain spammy links.
Invest in Quality Link Building Services
On occasions when you can’t find a guest blogger who suits your website needs, investing in SEO link-building services can be a great option. Generating organic backlinks can drastically improve your website traffic.
Why? This is because link building is the process of obtaining links from other websites back to your own. So if users are reading from that other website, they will be exposed to your link through that other website’s content. The users can then potentially click your link and will be redirected to your website thus generating traffic.
Proper link-building techniques can do your site wonders. To assure that link-building was correctly done, the content you publish should be free from irrelevant links or spammy links. It should also contain keywords that have low KD but has high volume. Since link-building is tricky, getting monthly link-building services or affiliates will be ideal if you are not familiar with the right process.
Focus on SEO
Marketing affiliate through link building is definitely the way to go if you want to boost your website traffic. However, you must take note that link-building, without proper SEO, might not be as effective. SEO stands for Search Engine Optimization. It is the act or process of optimizing your websites for search engines.
When a user performs a search, the search engine returns a number of useful results. For instance, when you perform a Google search, you use some keywords that describe what you want to find out, right? Then Google’s algorithm returns the results.
Although the results are returned on many pages, it is highly unlikely that a user will go to the 2nd page to get the answer they were looking for. This is because there is a 99.9% chance that the first 3 results on the first page have already provided them with the answer they need. This is why having a great SEO strategy is important.
In creating an SEO strategy, your main goal is to place your content in the top results on the search engine’s first page. This way, it will gain more attention and a lot of traffic. High-quality content will be of waste if no one reads it because it’s not in the top results, no matter how hard you worked for it.
But how can you optimize your content to place in search engines’ top results?
Choose the Right Target Keywords
In SEO, keywords are not created equal; even if it conveys the same thought. Some keywords are searched more than others, making their keyword difficulty (KD) higher.
This only means that if you choose a keyword with a high difficulty level, it will be harder for your content to place higher in search engine results. This is because your competitors also know the volume of searches these keywords get. Hence, they will also make content using them as the target keywords.
Keyword difficulty is directly proportional to a keyword's volume. Keyword volume refers to the number of searches a certain keyword gain every month. You have to increase your content’s chances of making it to the top of the results page. Thus you must get a target keyword with the highest possible volume but with a lower KD.
Use Long-Tail Keywords
Choosing a keyword alone will not necessarily increase your traffic. Especially when the keyword you have chosen has a lot of branches under it.
Strategize Keyword Placement
You could’ve had a great long-tail keyword but placing them in bad positions within the article will negatively affect its ranking. If all keywords were squished in a paragraph or two, search engines might think that the content isn’t relevant enough to rank high when those keywords are searched.
Improve Page Loading Speed
Let’s be honest. Not every reader finishes a whole article before they hit the back button. A study by Microsoft Corporation suggested that a website user’s average attention span is just around 8 seconds. Thus, you have to make the most out of it.
Do not make the users wait for your webpage to load. With a lot of other similar reading options out there, a slow webpage isn’t something worth waiting for.
Update Your Content Regularly
Updating your published content regularly will let search engines know that it is still relevant to date. Thus, search engine algorithms will see your content as fresh. This will positively impact your content’s ranking in search engine results.
Pay Attention to Your Site’s Responsiveness
The times are changing and the majority of users are ditching desktops for smartphones. If your website is not responsive to mobile phones, users will surely exit your website instantly. This will hurt your chances of higher search engine results placement.
Take Advantage of Social Media
Use Social Media to Promote Content
Great content is no use when it is not promoted properly. While you can absolutely pay for ads to make you more visible, promoting your content on social media platforms is just as effective. Not to mention that the biggest social media platforms are free of charge, giving you free publicity when done correctly.
Resort to Social Media Affiliate Marketing
As we have stated above, social media can be a great way to promote content but instead of placing ads, you can opt for affiliate marketing strategies. You can try to find micro-influencers relevant to your niche and offer them to be your brand’s affiliates.
Partnerships and affiliate promotions through micro-influencers will allow your brand and content to be exposed to audiences you haven’t reached before without spending too much on renowned influencers.
Find the Right Time to Post Content
Knowing the right time to post your content is important. In doing so, you must know your target audience and the usual time of the day when they are active on social media.
You will get an insight into this when you check your social media analytics. You will see which posts hot a lot more engagement than usual. Then, you can take note of the time and day when this happened and then post your content accordingly.
Use Social Media Sharing Buttons
Taking advantage of social media will not be complete without incorporating the social share buttons in your website. This allows readers who loved your content easily share your content. This could generate possible leads and provide your site with additional exposure to audiences that might have similar tastes and interests.
Parting Thoughts
Keep in mind that you have to find the best strategy for your website to increase its traffic. Thus, you have to keep track of the data in the collection of trial and error you made. This could be through SEO and digital marketing, social media affiliate marketing, link building, or website enhancements.
But there is no definite formula for a website’s success in generating traffic. This is because websites have different target markets and audiences that they have to consider in formulating one.