How to write a high engaging blog post - Ultimate guide

10 Tips for high Engaging and SEO friendly blog post

Hello friends, previuosly we had discussed blog and it's benefits, Process to setup a blog in Google Blogger, List of Blogging Niche, Blogger templates, and Keyword research techniques. Here I think you guys must have understood all these things very clearly. Now that you are done with your niche selection and keyword research on your niche, now is the time to start writing posts for your blog.

How To Write A High Engaging Blog Post - Ultimate Guide

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Your posts are the backbone of your blog. And writing posts is not an easy task. For novices, it is very important to learn the basic structure of a blog post for ranking. So, if you want to learn "how to write SEO-friendly blog posts" for ranking, then you should read this post very carefully and what are the important things to keep in mind while writing the post to engage your visitors. And how to increase the click of your post, if it appears in the search result.

Writing a blog post necessitates expertise. Consider the structure of your content and keep it engaging to retain the reader's attention. People who like and understand an article are more likely to share it with others, which will boost your ranking. Develop your writing skills if you want to improve your rating. Begin by following these guidelines for writing SEO-friendly blog posts.

This article offers advice on How to write SEO-friendly and readable blog posts. These two objectives should always be combined because we feel that writing in easy-to-understand language attracts more visitors and keeps them on the site longer.

Before you start writing posts - Do keyword research

You must do keyword research before you begin writing. If you want to win the search results, you'll need to figure out what words your target audience looking for. These are the things to write about, as well as the keywords to use in your title, heading, and somewhere in the paragraphs.

It's time to write now that you've completed your keyword research and have a list of focus keywords to write about. Here are ten pointers to help you complete a fantastic blog post!

Basic understanding for writing a SEO-friendly blog posts

Above everything else, the blog post should be well-written. Many bloggers simply start writing once they start a new blog post, typing whatever comes to mind. While this may work with certain people who are naturally gifted authors, others may need assistance. When I write a new blog, I also adhere to these '10 important rules.'

#1. Make a rough note in your mind or on paper before you write!

Before you begin writing a blog post, consider the message you want to convey. What do you want to say to your readers, or how do you want a key question answered? What exactly is the purpose of your article? What do you want your readers to do when they get to the bottom of the page? Before you begin, write down the answers to these questions and consider the purpose of the search. Examining the search results for the search keyword you want to rank for is a simple way to learn more about this.

#2. Create a structure for your post!

To write SEO-friendly and user-readable blog posts, you need to keep your posts in a very clear structure. For better results, your post should follow the following SEO rules:

  • An Introduction: Write a fantastic introduction about your topic and your word selection should be as simple as possible.
  • A body: The main content of the post is to be written.
  • A conclusion: Summarize the main idea of the post and draw a conclusion.

Write down what you want to say in each of the three parts in a few sentences. You've now summed up your point. This will assist you in writing a well-structured and understandable blog post. Now it's time to get serious about writing.

#3. Give you posts "unique" title!

There is tremendous reason why posts should have unique title, but here we will talk in terms of SEO. When it comes to optimizing your blogs, titles, and content to get more traffic from search engines like Google, uniqueness is crucial. It is always recommended to use optimal title lenght for better SEO. The first 50 to 40 characters of a title tag are often displayed by Google. Although there are no hard and fast rules, keeping your titles short and convincing is a good idea.

Keep your titles to 60 characters or less. According to Moz, you can expect about 90% of your titles to appear correctly in Google search results if they are less than 60 characters long.

There are 3 most important elements involved in generating more clicks:

  • Curiosity:
  • Benefit:
  • Emotion:

Curiosity: To increase organic clicks, you need to build interest in your titles. Let's see how this works in the example below

How to write a high engaging blog post - Ultimate guide

Benefit: Do you want to boost your organic clicks by a significant amount? You'll see incredible results if you start displaying benefits in your title tags. For reference an example is given in the image below.

How to write a high engaging blog post - Ultimate guide

Emotion: Do you know why the majority of people shop online? They interact with the emotions of other brands (or a particular product). People purchase Apple products because they want to feel "ultra-premium". Example below shows how you can write title with emotion.

How to write a high engaging blog post - Ultimate guide

#4. Headings and paragraphs!

Paragraphs are used by many, but not everyone uses them effectively. Just because it looks great, don't start each new sentence on a new line. Also, keep them short because each paragraph should have its own idea or subject. Think what the key point of each paragraph is. The key concept should be able to be summarized in one sentence. If this isn't feasible and you need more sentences to clarify the key point, simply add more paragraphs.

Proper headings also assist your readers in comprehending what a particular section of your text is about. Subheadings will help people navigate their way through your articles by guiding them, assisting them in scanning your page, and clarifying the layout of your articles. They are crucial not only for readability but also for search engine optimization. As a result, I would suggest using your keyword in some subheadings. Since using your keyword in each heading would make the text clunky and unnatural, I mean some of them. This will discourage people from continuing reading.

#5. Must use transition words!

People can read your text and understand the relationship between sentences and paragraphs if you use transition terms. Let's say there are three reasons why people should purchase your stuff. Using signal terms like "first of all "; "secondarily," and "finally." Words like 'however,"similarly,' and ,' for example,' send a strong message to your readers. After terms like "to summarize" or "in short," readers will immediately understand that an inference will follow. As a result, transition terms are critical for giving your text structure.

What are transition words?

The words like 'and', 'but', 'so', 'because', 'therefore', 'as a result', etc are called transition words. They demonstrate the connection between words, sentences, and even paragraphs to your reader. You make it easy for your readers to understand how your thoughts and ideas are linked when you use them. They also brace the reader for what is to come.

Filling your article with your focus keyword would not only make it less appealing to read, but it will also hurt your ranking. Google is becoming more intelligent, and it needs you to create content that users enjoy. It doesn't want you to repeat your focus keyword in every sentence, and there are other ways to examine your text. One of the ways Google figures out what your text is about is by looking for synonyms and other keywords that are similar to your main keyword. As a result, in your copy, you can use synonyms and similar keywords.

Synonyms are pretty simple to come up with, but coming up with the right relevant keywords is a little more difficult. I suggest you to use SEMrush because it will meet your needs.

#7. Optimized post length!

Make sure your blog post has at least 300 words but keep the length of your article balanced. Google prefers long articles, however, if your article is too long it can scare users. I would recommend writing long articles only when you know that you are a skilled writer. It is asking a lot of your visitors to read your entire post when it is long. If you are not sure how long a blog post should be. And remember to keep using your focus key-phrase throughout your text to make sure you end up with an SEO-friendly blog post!

If you have previously written content on the same subject as your current article, remember to connect to it. Since you are demonstrating authority on the topic, this will strengthen your new and existing blog posts. In addition, the structure of your links has an effect on your Google ranking. Also, don't forget that linking to other similar content is beneficial to your followers, as they might be interested in reading these articles as well. This makes it easier for them to access your website.

Internal connecting is what we call it, and your readers and Google will appreciate it. Take some time to connect to your previous content; it will help them monitor your content and understand the relationships between the various pieces of content on your blog.

#9. Ask your colleagues read your post!

Be sure to have someone else read your post before you publish it. Inquire whether they comprehend the key idea of your post and invite them to correct any typos or grammatical errors. It will assist you by offering an objective assessment of your text's readability and appeal. If you have someone in your team who is an authority on the topic you're writing about, make sure they get your message. This way, they will see if you've covered everything you need to and provide feedback to improve your article.

#10. Add content on regular basis!

Adding new blog posts to your website on a regular basis signals to Google that your site is active. This is significant because if your site is not running, Google will crawl it less often, lowering your ranking. But don't just post for the sake of posting. Make sure all of your content is of high quality: insightful, well-written articles that entertain readers while still fitting the search purpose.

If you're having trouble posting on a regular basis, creating an editorial calendar for your blog may be a good idea. This helps you to tailor the process to your needs and those of your team.

Finally, I would like to tell you a globally accepted mantra that will help you become a successful blogger - "Content Is King" always remember this.


The days when a few SEO tricks were all you needed to get your website to rank well in Google are long gone. Nowadays, high-quality content reigns supreme. Furthermore, good content attracts more links, shares, tweets, and visits to your website. Of course, there are other things you can do to improve your post's SEO friendliness, but the most important thing is to write only excellent posts!

Karuna Singh

Greetings to everyone. I am Karuna Singh, I am a writer and blogger since 2018. I have written 250+ articles and generated targeted traffic. Through this blog blogEarns, I want to help many fellow bloggers at every stage of their blogging journey and create a passive income stream from their blog.


Thank you for your valuable comments. We like to hear from you.

  1. very informative article

  2. This article is a goldmine of practical tips for crafting engaging blog posts! From structuring content to maximizing reader engagement, it's a comprehensive guide for both seasoned bloggers and newcomers. Thanks for sharing this valuable resource!

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